What is content writing ? What is copywriting ? How is it connected to digital marketing ?
I will answer all these one by one in a single article today.Hope ,you have read my previous post on digital marketing ,if not here is the link https://sidworld.in/digital-marketing-in-india/
Digital marketing refers to marketing of products or services digitally and search traffic is the biggest factor in it. Search traffic is of 2 types- paid traffic and organic traffic. Today we will focus on organic traffic. Ranking in google through advertisement is easy but it gets expensive over time. SEO traffic is free and of high quality but it takes time.
SEO or search engine optimization consists of content writing and copywriting.
Content writing is different from copywriting. Content writing is creation of high-value content to educate their readers.It may or may not lead to sales but it is never the primary objective whereas in copywriting ,the content is written in such a manner that it persuades the reader to take some type of sales-related action.Copywriting is more of convincing your prospective customers into buying some product or service.
Examples of content writing are :
- Blog like this which you are reading,
- E-books
- Email newsletters
- News articles
- Case-studies
- Social media posts
Examples of copywriting are:
- PPC landing pages https://unbounce.com/ppc-landing-pages-for-adwords/
- Social media ads https://www.bigcommerce.com/blog/social-media-advertising/
- Product pages https://blog.hubspot.com/marketing/product-pages-love-list
- Website sales copy https://www.enchantingmarketing.com/sales-copy/
- Brochures https://en.wikipedia.org/wiki/Brochure
- Adverising copy https://neilpatel.com/blog/12-ad-copy-strategies-thatll-double-your-ctr-and-increase-your-roi/
So you must be wondering which is the best of the 2 options and a business needs which one of the two.The answer is a business needs both . Copywriting may generate sales but content writing does the background work by warming up a customer to convert.
You’ll have to do content writing if you want to create organic website content,but you will have to do copywriting when you want to create paid ads and other pieces of sponsored text content.
Why we should do content writing in the first place ?
According to SEO statistics, 72% of online marketers,describe content creation as their most effective SEO strategy.
Google recieves over 77000 searches per second.
67 % of clicks go to the first 5 results displayed in search engines.
90 % of the websites get zero traffic from google.
How we should do content writing ?
Now that we know that content writing and copywriting is a part of the SEO and we want to do content writing ,where should we start from ?First of all ,you don’t need to get overwhelmed because I will explain in such a way that a 7th grade student will also find it easy.
Most of you must have written essays in school .In today’s digital world where everything is connected ,and marketing has evolved from shopping in malls to online shopping on mobiles ,writing has also evolved from books and newspapers and magazines to ekindle format and blogs posts. Now most of the business have a website and a blog section. Blogs are nothing but essays which we used to write in school for gaining marks. Now we write blogs for gaining customers. Reading is very easy but writing the same content is not so easy. If it were so ,then there would be no ahrefs website charging $99 for a basic monthly plan just to reveal the keywords that the people are using.
For writing a good content ,you just have to make a website ,install a SEO plugin like rankmath and make sure you follow the guidelines.There are 2 types of SEO- on page seo and off page seo.
On -page SEO is following the guidelines.
Title tag- The title of the blog post also appears on the browser tab.It also affects the SEO.So the title should be appealing .
Meta description -The second one is the meta description .The focus keyword should appear in the beginning of the description . It also appears on the SERP (Search Engine Result Page)
Header tags- Header tags also known as heading tags are used to seperate heading and sub-headings in a page.They rank in order of importance from H1 to H6.
Optimized images and videos-Putting in different images and videos is also important because without these,the posts look boring.Sometimes images add relevancy to the subject and make it more appealing.
For off-page SEO ,you have to keep in mind some important points .
First is the use of backlinks,the more links you have, the better the chances of ranking higher for specific keywords.
Second is the use of social media.Search engines track the social media engagement on a page once it is published.Higher the engagement higher the chances of getting better ranking.
Third is the brand mentions on multiple websites .It can help with SEO because Google loves brands because brands are long term.A higher percentage of brand name searches also help in SEO.
Fourth is tracking the author and the personal brand behind the content.A part of the algorithm called “Author Rank ” gives weightage to aauthors because they are recognized as experts.
How to learn content writing ?
There is no fixed method to learn content writing.But it is said somewhere that you have 100000 words of bad content in you . In other words you can get better at it only by practice .The more you write ,the better you become at it. ‘
You can write as many blogs but you must have consistency .For example ,if you write only two blogs every week,you will have more than 100 blogs at the end of a year and within 5 years ,you will have 500 blogs .That’s a lot and with that ,some articles will start ranking too. And a general SEO strategy will also take 6 months to 1 year to start showing results.
One thing that keeps me motivated is the result of compounding. I believe that this is also a business which will give compounded results in future because once a website has many blogs ,readers will keep on coming to the website and it will become an asset .Anybody writes only once but readers keep on reading since they like the content.
There is a book”Think and grow Rich” by Napoleon Hill .I have read the book recently and it gives the summary of basic principles which are required to become successful . It was written in 1937 and today ,even after 85 years of being published ,it continues to be a bestseller.
Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding expertise to make your own blog? Any help would be really appreciated!
One thing I would like to say is always that before obtaining more laptop or computer memory, look at the machine in to which it would be installed. If your machine is running Windows XP, for instance, the actual memory threshold is 3.25GB. Setting up greater than this would just constitute a new waste. Make sure that one’s mother board can handle an upgrade volume, as well. Thanks for your blog post.
This is really fascinating, You are a very professional blogger. I’ve joined your feed and stay up for looking for more of your great post. Additionally, I’ve shared your website in my social networks!
Hello there, just became alert to your blog through Google, and found that it is really informative. I抦 gonna watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
Good day! This post couldn’t be written any better! Reading this post reminds me of my good old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!
Fortunately, there is a new AI bot that can write the content fo website, and it’s fully optimized to increase your ranking as well.
You can see the magic of AI in a video here =>> https://zeep.ly/zePEY
What a fantastic weblog. I love to browse as a result of blogs that instruct along with thrill people. Your site post is really a surprising product of composing. There are literally only some authors that understand about composing as well as you are literally the one particular amongst all of them. I likewise compose blogs on various niches and in addition consider to become an incredible post author such as you. Below is my website article concerning Aston Martin Fix Dubai. You could possibly study it as well as look at it to guide me Furthermore. I actually appreciate if the thing is my blogging internet site, go through along with provide remarks! Several thanks.
I’ll immediately clutch your rss as I can’t come across your e mail subscription hyperlink or publication support. Do you have any? Kindly allow me to recognize making sure that I could subscribe. Thanks
Picture this – 3 am in the morning, I had a line of fiends stretched around the corner of my block. It was in the freezing middle of January but they had camped out all night, jumping-ready to buy like there was a sale on Jordans. If you were 16 years old, in my shoes, you’d do anything to survive, right? I got good news though; I MADE IT OUT OF THE HOOD, with nothing but a laptop and an internet connection. I’m not special or lucky in any way. If I, as a convicted felon that used to scream “Free Harlem” around my block until my throat was sore, could find a way to generate a stable, consistent, reliable income online, ANYONE can! If you’re interested in legitimate, stress-free side hustles that can bring in $3,500/week, I set up a site you can use: https://incomecommunity.com
I’m now not positive where you are getting your information, however great topic. I needs to spend some time learning more or understanding more. Thank you for fantastic information I was searching for this information for my mission.
The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.
amei este site. Pra saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são informações relevantes e diferentes. Tudo que você precisa saber está ta lá.
beat news
Hello sidworld.in Webmaster.
To the sidworld.in owner, Thanks for the post!
Wonderful blog ! I found it while browsing on Yahoo News.
Do you have any tips on how to get listed in Yahoo News ?
출장안마
naturally like your web site however you need to test the spelling on quite a few of your posts.
https://www.signatureanma.com/
who can buy delta 8
[…] I am just trying to say that there is a huge demand for good content and people are searching too, but the writers are unable to provide value through content . Anyways ,coming back to topic, I was about to list out 5 ways of writing good content.I had also written a blog on content writing skills last year.You can find it here https://sidworld.in/how-to-learn-content-writing-skills-in-2023/ […]
Can you write more about it? Your articles are always helpful to me. Thank you!
I really like getting my balls licked. You could if you want to give me a handjob. Come and find me: Slut
I really like getting my balls licked. You could if you want to give me a handjob. Come and find me: Spic
I really like getting my balls licked. You could if you want to give me a handjob. Come and find me: Booty Call
Agencia de marketing digital para empresas
Suck my dick and lick my big hole: Gringo
Suck my dick and lick my big hole: Lovemaking
Please do keep up the great work. Everything is very open with a really clear explanation of the issues.
Precisely what I was searching for, appreciate it for posting.
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
I’ve been absent for a while, but now I remember why I used to love this web site. Thanks, I’ll try and check back more often. How frequently you update your site?
Great website. A lot of useful information here. I’m sending it to a few friends ans also sharing in delicious. And obviously, thanks for your sweat!
Glad to be one of the visitors on this awful web site : D.
Keep working ,splendid job!
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
See more porn: Tentacle
gas stations near me with delta 8
Cum inside my ass: Licked
delta 8 gummies kick in time
Hey! Check this site full of deals!
https://www.amazoniadeals.com
Please tell me more about your excellent articles
Hello very nice website!! Guy .. Beautiful .. Wonderful .. I will bookmark your blog and take the feeds additionally? I’m satisfied to seek out numerous useful info here within the put up, we want work out more techniques on this regard, thanks for sharing. . . . . .|
I saw a car in craigslist and when I contacted the seller she made a very heartfelt story that her husband passed away in COVID and she is selling his car very cheap 2011 Honda CRV for $1000. Dollars. She is moving to Chicago to avoid painful memories and she put the car in ebay motors they will contact me.. just give me your full name, email and phone number.She has free shipping as part of the deal. Now I received eBay buyers protection plan email and they are asking me to go buy multiple eBay gift cards to pay for it.I feel suspicious now.
안녕하십니까 네임드출장안마 실장 박실장입니다.
광주광역시 출장 광주출장안마 내상기zero 전원 와꾸파 매니저들과 즐거운 밤 보내시길 바랍니다.
광주최대규모의 출장마사지 네임드출장마사지 고객님들의 많은관심 부탁드립니다.
I ‘m fairly certain that you may be right with this.
Very well written post. It will be supportive to anybody who utilizes it, as well as me. Keep doing what you are doing – can’r wait to read more posts.
This is a pretty cool page. One of the best posts I’ve come across in quite some time. I hope to see more.